For Life: Season 2

When entertainment enters the social justice space, things can go sideways fast. And the messages that For Life present, a show about wrongful conviction and trying to bring true justice to the incarcerated, needed to be handle with care and finesse. Luckily, the team over at Unfold grilled heavily on their approach toward strategy and left it to your mans to build the vision.

Also big ups to For Life for being one of the only shows in existence that actually acknowledged the 2020 pandemic! Seriously, it’s like every other show and movie lived in a parallel universe!

True Portraits

Every character has their own amazing story arc within the series; each person rising through their own trials and tribulations. So to take a spin on the character card series, we decided to show the characters shadowed by their struggles, and the light they’ve come to find at the end of season one.

PS: The vids are more impressive with the sound on 🙂

The Bar Exam

In anticipation for the upcoming second season, we wanted to not only quiz loyal fans of the show, but also remind them of major character moments and plot points that would later unfold.

Click on any one of the thumbnails to view in full glory. Bonus points if you’re on a smartphone, cause these were destined for Instagram Stories.

Never Stop Fighting

Gotta have some static character cards in there. Throughout the s2 launch we went with this collage style, and I was able to carry it through here with the paper textures and silk-screened ish looks. Lots of Photoshop fun was had.