Raising hell
Hell, fire, demons; all the horror puns came out for the 2019 Hellboy campaign. With only a dozen photo assets on hand, a lot of smoke, sparks and lensflares were employed to get the static looks off the ground.
And while the movie itself is up in the air of being forgettable trash or an infamous cult classic, the campaign was at least fun to work on. Grungy, dirty, sparky and smokey; it was a good way to let off some steam.