Save the dinos!
For Jurassic World 2’s marketing campaign, one of the characters became a dinosaur conservationist and founded the in-universe organization, the Dinosaur Protection Group.
The DPG served as a pre-launch narrative to get people interested in checking out the old Jurassic World site which was, surprise, hacked by the DPG. This hack would lead to other DPG design fun and funnel users to the DPG site + UGC experience.
Plus you get to adapt a virtual dino? It’s like a tamagotchi that you don’t have to feed! Nice.
We’ve been hacked!
For the pre-launch marketing of Jurassic World 2, an in-universe narrative approach was used to reignite interest in the popular franchise. The first phase started with a dinosaur conservationist group, the Dinosaur Protection Group (DPG) “hacking” the original Jurassic website. Every interior page, from the park cameras to the overall map were “hacked,” implying something is wrong with the island…
As of April 2019, this site is still up and running! Click the green button to view it in the wild.
before
after
Adopt a Dino
Through the hacked Jurassic World site, users were led to both the DPG website as well as the UGC “adopt a dino” experience. The actual DPG site was somebody else’s, but the FUN part, Adopt a Dino, was designed by yours truly.
As of April 2019, the Adopt a Dino site is still up and running. So if you wanna adopt your very own t-rex, click on the button!
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