Because the 1% need design too…
Are you of the DOZENS of Americans that have a cool million dollars lying around? Well, Morpheus 1 by M31 Capital might be the investment fund for you!
Never did I think I’d enter the foray of corporate design, but when in Rome… Also, this was a unique opportunity to stretch my design legs in a field I don’t often visit, as well as handling a non-entertainment client for the first time.
“M” marks the spot
You know that tale of how Barbara Kruger walked out of that Citi Bank design meeting and immediately sketched what would be the final logo on a napkin?
This didn’t go like that. But close! You’ll see on the image of initial sketches, towards the bottom, lies what would be the eventual logo. The final logo-mark itself is pretty straightforward; an M and a 1 mushed together, with color being used to separate the two. A clean sans-serif helped to give the logo a modern feel, distancing itself from the old-money types of investment funds.
“Why blue?” you may ask. Because though money is green, a green M reads as marijuana. So there.
Wait, what exactly is an opportunity zone?
In an effort to connect to potential investors, the client wanted to create a video that better explained what exactly an Opportunity Zone is; and now that the brand design and the website were both done, we had a good feel of how a video should look and behave.
Myself and the talented Johnny Bones designed the initial style frames + animatic, and Mr. Jeremy Mador both animated and added his own additions/edits to the finished piece.
Original Style Frames
The Website
If there’s only a dozen demographics left that actually visit destination sites, real estate investors is definitely one of them.
Right after the logo design, the client requested the website. This was the ground for which the overall look and feel would be fully developed; from photography to iconography, type layout and animation, we found a happy median that the client was happy with.
more good stuff
