All eyes on me
When an entire streaming platform wants an FYC campaign, that means making dozens and dozens of assets for multiple shows and movies. And if you got multiple critically acclaimed shows, all the permutations requested multiply the ask at least two-fold. BUT… by going through the rigor, at least we were ready for D-day when the nominations started flooding in.
The video below is the agency reel for the entire 360 campaign, whereas I was mostly responsible for the social/digital side. It was a grand team effort, with both print team and digital/social team helping each other out with ideating layouts and type treatments. And after all that work, only a third of the assets ended up being used – don’t you just love FYC season?
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