Spotify Podcasts

Back in 2021, while podcasts weren’t necessarily new to Spotify, ole spotty™ wasn’t well known as a podcast listening platform. But that year, Spotify made the huge investment in acquiring the Joe Rogan Experience podcast (for better or worse) as an exclusive, and that’s what made Spotify commit to a huge marketing push for creating awareness for their podcast content.

While working with the good team at hi5.agency, I helped art direct and design a good chunk of the Spotify podcast campaign, focusing on the diversity of content for different genres, listener’s moods, and overall awareness of Spotify exclusives.